Wednesday, June 6, 2018

3 Important Tips for Moms Who Run Businesses

The barriers to becoming an entrepreneur have lowered considerably over the last couple of decades. As a result, many more people, including mothers, are choosing to start their own businesses. This is always a challenging undertaking, but here are 3 ways of relieving some of the pressure.

Make Time for Yourself 

It is absolutely essential for any entrepreneur to make time for themselves as well as their business interests. When that entrepreneur also happens to be a mom, there are even more pressures in their day to day lives. If you don’t make the necessary time for yourself and your personal pursuits, the stress of either parenting or your business alone can easily get too much.

You should try and make time for yourself every day; if it is possible to work some personal time into your personal schedule then do so. But if this isn’t possible, you should look to setting aside a day each week, or even half a day if that’s all you can manage, to spend on yourself.

You Can Say No

Many moms spend a good deal of their time saying no to their children’s many requests and demands. After all, left to their own devices, most children would run amok! It is hardly surprising that after a day spent saying no to their own children, many moms simply don’t have the energy to say no to all the adults pressuring them at work.

However, it is imperative that you don’t lose your nerve. As hard as it might be to say no when you’re already feeling tired and worn down, relenting at the wrong moment could prove disastrous, even fatal, for your business.

Outsource Where You Need to

It is understandable for entrepreneurs to want to control as many aspects of their business as possible. However, sometimes it is a far wiser use of your business’s resources to hire an outside agency to undertake either individual tasks, or even the work of entire departments. The design of your business’s website is a task that is commonly outsourced to a professional agency, it isn’t something you can afford to get wrong in the long run.

Similarly, more specialized creative tasks, such as writing, are regularly outsourced. Product reviews are a good example. These can make a significant impact on your overall sales figures, but you need people who can write them in a compelling way, suitable for the site they’re to be placed on.

It is often a good idea to outsource your marketing strategy in general to a specialist agency as it isn’t nearly as easy to manage as many new business owners assume. An experienced marketing agency will know the most appropriate and effective techniques to use in promoting your business. In particular, they will be able to identify the less obvious marketing opportunities, such as having your product mentioned in an article on a website like

Running a business is never going to be easy. For moms who also have a family to take care of, the burdens are even greater than usual. The most important thing is to make sure that your entrepreneurial life doesn’t completely take over your family life. With these tips in mind, you stand a much better chance of success.


Crystal Collier said...

Seconded! You give some fabulous advice here. As an author, it's difficult to sometimes separate time for myself from time for my writing, but I find I have to split them.

Theresa Mahoney said...

Saying no is very helpful. I don't know how many times the girls thought because I was at home (working, mind you) that I could just drop everything and tend to whatever desires they had at the moment. They quickly learned that I wasn't just sitting on my ass and if they wanted money for stuff, they needed to leave me be lol.


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